Ecommerce Configuration
Ecommerce configuration is where you control the technical settings behind your online store. In SevenLedger, this covers the store domain that customers use to open your storefront and the analytics identifiers used for tracking marketing and conversion activity.
Ecommerce Settings Areas
The ecommerce settings UI includes:
- Domain Configuration
- Analytics Integration
1. Domain Configuration
Your brand deserves its own home. Instead of using a generic system link, you can connect your custom domain directly to your SevenLedger store.
To set this up, navigate to the Domain Configuration tab.
Field
| Field | What it does |
|---|---|
Domain | Stores the domain name used for your online store. The form validates it as a website value before saving. |
Example
https://wearyaki.comhttps://store.example.com
What this affects
- the public storefront address customers use,
- brand trust and recognizability,
- how analytics and marketing links resolve to your live store.
DNS Setup: Entering your domain here is Step 2. Step 1 is pointing your domain’s DNS records (A Record or CNAME) to Sevenledger’s servers. Please check with your domain registrar (e.g., GoDaddy, Cloudflare) to ensure this is done first.
2. Analytics Integration
You can’t improve what you don’t measure. Sevenledger integrates natively with the world’s two biggest marketing platforms—Google and Meta (Facebook)—allowing you to track visitors, sales, and ad performance without writing code.
Navigate to the Analytics Integration tab to connect your accounts.
Google Tag (GTM/GA4)
Google Tag Manager acts as a container for your site tracking scripts.
| Field | What it does |
|---|---|
Google Tag ID | Stores the Google tag identifier for your storefront tracking. The current UI validates the format as GTM-XXXXXXXXXX style values. |
Examples:
GTM-WVJ5HVFR
What it affects:
- page-view tracking,
- conversion and event tracking,
- Google-side marketing and analytics integrations.
Meta Pixel (Facebook Ads)
If you run ads on Facebook or Instagram, Meta Pixel helps measure traffic and campaign performance.
| Field | What it does |
|---|---|
Meta Pixel ID | Stores the numeric Meta Pixel identifier for storefront event tracking. The current UI validates this as a numeric value. |
Example:
1582267176558835
What it affects:
- Meta ad attribution,
- retargeting audiences,
- purchase and product-view event measurement.
Sevenledger Tip: Don’t just paste the IDs and walk away! Download the Meta Pixel Helper or Google Tag Assistant browser extensions to verify that your tags are firing correctly on your live website.
Best Practice
- Save the correct public domain before sharing the store with customers.
- Validate Google and Meta identifiers carefully to avoid silent tracking failures.
- Re-check tags after changing domains or publishing major storefront updates.